Superfood Powders: What Can They Do for You?

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Protein powder is no longer the only thing you can add to your smoothie. Now exotic ingredients like goji, baobab, and medicinal mushrooms, among others, are showing up in powdered form with claims that they are a shortcut to good health.

Sales of these so-called superfood powders have taken off, and according to a market research report published in October 2022, the category is expected to grow by over 10 percent a year, reaching almost $9 billion in sales by 2027. Likely fueling the trend is the involvement of celebrities including Kevin Hart, Kate Hudson, and Gwyneth Paltrow, who have either promoted or financially backed these products.

Superfood powders are not without merit. “They allow you to conveniently consume a highly concentrated form of nutritionally dense foods in a scoop of powder,” explains Maggie Michalczyk, RDN, the founder of Once Upon a Pumpkin in Chicago. Much like protein powder, they’re easy to mix into smoothies and other foods and drinks.

So should you give these superfood powders a try? Discover whether a scoop or two can really help your health, or if it’s not worth the money.

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